Thursday, January 14, 2010

Can Your Brick and Mortar Business Benefit From Being on the First Page of Google?

Many business owners ask me, "How can my brick and mortar business benefit from being on the first page of Google?" Business owners wonder why they should bother creating a web site for their business especially when they provide services like roofing, restaurants or beauty salons. There are so many reasons your brick and mortar business should have a website. Let me explain just a few.

The internet has changed the way people search and find information. Once upon a time, people used the local phone book to find the nearest veterinary clinic, carpet store or auto repair shop. They searched by category and then found listings alphabetically. Today, people search the internet for the services they need.

How do people search for businesses on the internet?
When people search for businesses and services on the internet, they use keyword phrases or questions. For example, if someone was looking to hire a wedding photographer in the city of Hudson in Florida, they would go to Google and type in "wedding photographer in Hudson Florida". Now if that was you, you would look at the first couple of listings and start making calls, right? If you are a wedding photographer, your goal is to be on the coveted first page of those Google search results. Well, what if you own a night club, dog walking service or day care? Guess what? People would search for your services the same way. (If you are a business owner and have a web site, take a moment to search your business category. Do not search for your business name! Why? You must assume customers don't know about your business! You are looking to target new customers. If you can't find your business website on the 1st page, contact me. You can use my expertise.)

This image shows the results for "Wedding Photographer in Hudson Florida". The results are no accident. The first result on the 1st page of Google is my client.
your business on the 1st page of Google @alvamartell.com


Do you have a web site for your business, but it doesn't produce any results?
Let me explain something. Almost anyone can create a web site, but not everyone knows how to optimize it for the search engines. That's when the skills of a search engine optimization expert come into play. However, there's another step. Social media marketing and article marketing must also be added to the formula. Search engine algoirthms change daily. You need fresh content pointing to your site daily. A webmaster or web designer can't provide results with just a web site. Web sites are tools. It's like having a phone number for your business, but never giving it out. Guess what? You will never get a phone call.

The biggest advantage of your business site is it's open 24 hours, greeting customers while you're sleeping!
The most convenient part of the internet is that it's always open. Your business web site should be providing potential customers to questions they may have. It should persuade visitors to want to visit your brick and mortar business. Your site should make the customer want to make a phone call or send an email. That brings us to another very important point.

Does your web site capture information from visitors?
You should have a system on the first page of your business' web site that offers some type of benefit in return for a visitor's email. Why? You just obtained a way to contact a potential cusotmer whenever you want. By email, you can send them an incentive to make a purchase or visit your establishment. For example if you own a restaurant, you can offer a free dessert with the purchase of an entree. Own a night club? Announce your events regularly. No matter what type of business you own, you can send something that can persuade that person to visit, spend and hopefully they'll forward to other potential customers. Like this idea? Contact me, I can set up your email marketing.

Can search engine optimization work for any type of brick and mortar business?
Yes, seo can help your business no matter what it is. Here's another example: The following example shows the search results for "suggestions for a child's birthday party in Middletown NY". I was able to get the first 5 search results on the first page. You can also search the phrase in different keyword phrases and the results will still be the same for the 1st 4-5 results.
I got the 1st 5 top spots on Google @alvamartell.com

If your business does not have a web site or it's not ranking well for it's keyword, you are not maximizing the potential of the internet. Don't let your competition have an edge. Contact me for a free consultation.

One more thing, I will not take multiple clients for the same keyword. In other words, if you hire me and your business is a florist in Beautiful City, NY I will not take on your competition as a client. With that said, projects are completed as they are received.

51 comments:

Sean McLaughlin said...

Thankyou for your article, you have impressive content! I find it amazing that people do not take advantage of the internet to boost their business results

Andrew Dickey said...

Nice content, liked this page, lot of ideas for a person to work with!! Thanks :)

Digital Marketing Agency said...
This comment has been removed by a blog administrator.
Harish said...

Good Post! Very informative, glad that you are going to continue writing things like this!


Day Care Centres

alex o said...

"Can my brick and mortar business benefit from being on the first page of Google?" - This is what most online businesses want to achieve. Being number 1 in the Google rankings can absolutely increase the chance of getting potential clients thus increasing ROI (Return on Investment) as well.

SEO Outsourcing

Shawn said...

Yes, unless you site will remains there for a longest time.

cleveland web design

alex o said...

Definitely! A lot of online businesses are now applying different SEO techniques to get that ranking.

White label seo

seo melbourne said...

I have read many blogs in the net but have never come across such a well written blog. Your blog is quite helpful,I want to connect with you! Please keep it up..!
Seo Melbourne

Harold said...

I don't see why not a small business can benefit from being ranked #1 in google for a particular search term or keyword. I see benefits not losses.

web design australia

Digital Marketing Agency said...

Hey There. I found your blog using msn. This is an extremely well written article. I will make sure to bookmark it and return to read more of your useful information. Thanks for the post. I’ll certainly comeback. digital marketing agency

DIGITAL MEDIA TRAINING said...

I like the valuable info you provide in your articles. I’ll bookmark your weblog and check again here regularly. I’m quite certain I will learn plenty of new stuff right here! Best of luck for the next! search engine courses

Alex Ray said...

I could tell that we’re on the same interest and obsession. Good to know someone I could share my ideas. Looking forward to know and learn some more from you. I'll be glad to share my own thoughts to you soon. Thank you for sharing such valuable articles. More power! If you want best medication order ultracet online no prescription online.

Alex Ray said...

I am hoping the same best work from you in the future as well. In fact your creative writing abilities has inspired me to start my own blog.
Buy Amoxil online

Sam said...

With more and more people using the internet in browsing for services and products, it is indeed necessary for businesses to have their own websites and might as well optimize it for better traffic.

Local SEO

Chris Suja said...

Once again thank you for sharing this list of blogs! I like how your website has Tadalafil Online very clean and simple style, but also very elegant at the same time.

Seo Mumbai said...

Hi , i got this Article , i was searching some thing relevant to this, And i am feeling lucky, as its the perfect one for what i am looking for. I will share this link on face book.
Rummy Online

waqas majeed said...

Cool....i just love learning new things, thanks for the good instruction that i have found here.
search engine optimization

Eileen said...

libera Perfect! and data accurately.they are help to me.I expect to see your new share. north face winter coats

Chris Suja said...

I would like to thank my own site to publish information of this kind of focus on such a topic is very beautiful. Generic Evalon Cream 1 mg Online

John said...

Yes indeed. Being on the first page of different search engines can be great for your business. It'll help increase traffic in your website, which is great for your business.

small business consulting

jaysonrexs said...

Very interesting discussion glad that I came across such informative post. Keep up the good work friend. Glad to be part of your net community.
Buy Sildenafil Citrate

skyshrouder said...

SEO can help your business no matter what it is. from selling goods to services it can help your site get seen by the population who uses Google.
web hosting uk

Marshal Drake said...

Yes you can, except that your target would probably go for a well known company. You just need to improve your services and let your customers do the rest.

seo hosting

danial11 said...

I was searching some thing relevant to this, And i am feeling lucky, as its the perfect one for what i am looking for. I will share this. six sigma training

Aamer said...

I thinks Running, jogging, cycling, swimming, dancing, push ups, sit ups, squats, brisk walking and power walking all help for weight loss but dieting helps more.
Boot camp

humraz said...

SO all these makes you fresh and healthy and active all the day long. Am I right.

London Hotels

humraz said...

Gaming winners is about to know you about How to play and what are the best strategies.

capitolgaming

smallbusinesssearchengineoptimization1 said...

yes, keyword research is so crucial. I find it the determining factor that will define your results. Both when you look for something, and when you create a product for clients, think of your own behaviors, when you need something. Examine yourself, and you will know what to do, to satisfy their needs.SEO Outcourcing
remember to do the fundamental things first

Brock Kutchera said...

Doubletree hotel milwaukee city center

Great tips, I'm very excited about this subject so excellent effort component and totally from this world imagination. Thanks for producing this prestigious blog. I found it useful. Kind regards!!

Zita said...

Ranking top on Google is very competitive thing. However, many are implementing various SEO methods to achieve it.
best web hosting service in india

Buy Stromectol said...

Simply marvelous!!! Your article provides a fresh new insight to this topic which was yet undiscovered. I must say your research skills are sharp and your narration is interesting. Splendid work…
Buy Stromectol

sunitha said...

Exquisitely professional thoughts. I merely hit upon this website and desired to enunciate that I've definitely delighted in reckoning your blog articles or blog posts. joomla developers

daniellaprice30 said...

I think having a high good page rank is really an edge of every business. They hire Los Angeles seo in order to get ahead of their competitors.

newlaunchsingapore said...

It's quite hard to find a good site. And I think I am lucky enough to have come here. I found it very useful and helpful one. Good job!! For me, this is an amazing website. The information that I accrued here was very practical. Just please keep on sharing good information to us.

UP @ Robertson Quay

Edward John said...

Link building is indeed very tiring and time consuming but it is worth every second you spend doing it new google gadgets. SEO might change from time to time but the goal is always the same :Get more readers. This posts gives very helpful tips best gadgets for men

Kinneth said...

This information includes quotations, banners leading to specific websites or threads, links to landing pages etc. You need to be creative because a good signature will cause users to develop an interest in you and your product.new media marketing jobs

maruthi said...

Really well written! Great article! Very insightful and a good read for anyone in the brick/mortar industry. Thank you!

Animation schools in Bangalore

humraz said...

I have seen many posts related to this topic on the internet but I really found your post informative.
Man And Van Kingston

humraz said...

I admire the valuable information you offer in your articles.
Super Affiliate Edge Review

jhon smith said...

Basically marvelous!!! Your content provides a clean new understanding to this subject which was yet hidden. I must say your analysis abilities are distinct and your narration is exciting.

paid4tweetn

humraz said...

These kind of post are always inspiring and I prefer to read quality content so I happy to find many good point here in the post, writing is simply great, thank you for the post.
Truth about Abs

Aamer said...

London Removals are entirely dedicated to each job we undertake as customer satisfaction is paramount to our service. So the Man And A Van background, you will find yourself dealing with people who are happy to provide a bespoke and friendly service in a professional and personable manner.
Man And A Van London

mr24b said...

GF Photo is based in California. For more information please contact us. For San Francisco City Hall Wedding Package, click the link.
city hall wedding photographer

Hussain Chaudhry said...

Hi, I do think this is an excellent web site. I stumbledupon it ;) I may revisit yet again since i have book-marked it.
web development company in usa

Edgan said...

Many of us kept an extended distance romantic relationship as well as fortunately he / she surely could revisit home a couple of months after. We had organized to obtain hitched when we both acquired from senior high school.
craig

Centaur said...

We are Ohio’s Medigap Connection. Our allegiance is to our clients and our mission is simple … To get you comfortable with shopping the Ohio insurance companies by providing side-by-side comparisons, complete disclosure and all of the resources you need to understand the benefits of Medicare supplement policies.
buying Medicare supplements Ohio

Centaur said...

Another fantastic post upon running a blog ! Many thanks therefore a lot to take time to share a person information and wisdom along with other writers.application development usa

Centaur said...

I am a big fan of Steve Jobs and His invention of Apple is quite wondering. I am going to let you know about Marisa. Marisa Ramirez has will play a new partner for Danny Reagan. She has been cast for 2 new episodes for the CBs drama.She will debut this Friday and has the potential to come on board as a series regular in the fall.

24live-sports said...

it's actually a knowledge full post. thanks to shear . this post has removed my a number of wrong thing . i thing if you to-do your acctivetice you will achive much popularety.. at last..thanks.
seo Melbourne

Ellen Smith said...

These sites should works as above he says about mortar business.
zee

Anna said...

These photographs and this wedding make me want to have my wedding day all over again!!! Fashion photographer in boston ma.

Post a Comment